Congratulations on finishing your first book; now what? Before you lose your momentum, here are five things to do after writing your book.
1. Hire key staff members. Trying to juggle everything on your own can be very overwhelming and can actually backfire on you especially if you don’t have the right experience in that area. Consider hiring an editor, book designer, web developer, and even a publicist to help you with the development and marketing stages of your book. Having the right people on your team can yield the advice and skill set that you need in order to take your book to the next level.
2. Determine your printing/publishing needs. There are many ways to publish your book so therefore you need to determine what printing and publishing options are right for you. Do your research and make decisions that will benefit you in the long run. You don’t want to sign your rights away if you don’t have to.
3. Network. Look for opportunities to reach out to people in your community or in the writing field. Join writing groups, connect with librarians, visit local bookstores, and join publishing associations, all of which are great ways to promote your book and develop your audience.
4. Advertise. Set aside crucial time to design your marketing plan, create a press release, and utilize free resources such as word of mouth and social media. Sites like Twitter, Facebook, and Tumblr are very helpful to new and veteran authors who want to advertise their books. Advertisement is a powerful way to connect your book with readers nationwide.
5. Schedule author appearances. Author appearances (speaking events, book signings) are where you get the chance to build your platform, sell books, and connect with your readers. You’d be surprised at how many readers love the face to face interaction with their authors.