Blurb:

noun
1. a short description that praises something (such as a book) so that people will want to buy it. There are many elements that are essential to a back cover, but today we will focus just on the blurb. A blurb is a short summary, usually a condensed version of the synopsis, which highlights the major parts of the story. The purpose of the blurb is to get the customer’s attention and persuade them to purchase your book in less than 30 seconds, therefore a boring or very long blurb won’t work. Blurbs should be short, concise, and catchy. Most of all, the blurb should be clear and make sense. Look at the blurb below.

Ten-year-old Myrtle Beckle lives on Sugarbird Lane with Blabbermouth Samantha and the No Eating Vegetable Club. This vegetable patrol has banned every kid on their block from eating any vegetables, which is why they mock Myrtle, the vegetable nerd, for her bizarre fascination with broccoli. While dodging their antics, Myrtle plants broccoli seeds in her backyard in hopes of one day becoming a scientist and finding a cure for cancer through broccoli. This humorous, educational, and inspiring chapter book, filled with secret clubs, rivalry, broccoli experiments, and more, proves that the voice of a child should never be ignored.

This blurb introduces the main character, her goal, and her contribution to the overall story. It also shows conflict and how the antagonist drives the plot. The blurb also gives some insight as to what happens in the end of the story. It’s clear, concise, engaging, and can easily help the customer determine whether it’s the right fit for their child or not.

Reader's Digest Store

RELATED ARTICLES:
The Front Cover
The Back Cover
The Copyright Page
The Spine

About 

Taneeka Bourgeois-daSilva is an authorpreneur, teacher, blogger, educational consultant, and writing coach. She wrote the award-winning Broccoli Chronicles and is the CEO of Building Voices and TCD Kids Foundation. She tweets at @taneekabdasilva.


The back cover is essential to your book and should include the following items:

1. The title

2. The summary also known as the book jacket

3. The publisher’s name, logo, and contact information

4. The age range (mainly for children’s books)

5. The ISBN number

6. The price

7. Whether your book is strippable or not

8. An illustration or logo that reiterates the theme and purpose of your book

9. The author, editor, graphic designer, and/or illustrator credits

What’s the big deal?

Aside from the front cover and the copyright page, the back cover is one of the most looked at items when determining whether someone wants to purchase your book or not.  It supplies the potential customer with valuable information ranging from the summary down to whether the book is appropriate for their child or not.  Also, it is your final selling point and/or closing argument for why they should purchase your book instead of putting it back on the shelf.  Every self-publisher must make sure that their back cover is professional and provides the customer with the information they need in order to make an informed purchasing decision.

Take a look at the back cover for Little Kids, Big Voices Interactive Journal.

Little Kids, Big Voices Interactive Journal

RELATED ARTICLES:
The Front Cover
The Copyright Page
The Blurb
The Spine

About 

Taneeka Bourgeois-daSilva is an authorpreneur, teacher, blogger, educational consultant, and writing coach. She wrote the award-winning Broccoli Chronicles and is the CEO of Building Voices and TCD Kids Foundation. She tweets at @taneekabdasilva.


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