Bring visibility and attention to your book

Can you imagine writing a book that no one ever reads?

What if it stayed buried under a pile of bills or remained invisible to everyone other than yourself? Sounds weird, right? Well, one of the major ways to jump-start your writing career is by gaining exposure. Aside from the therapeutic benefits of writing, it is very important that you bring visibility to your book.

Here are 3 ways to get your writing noticed.

1. Start a blog -
Blogging is a great way to share your passion along with your expertise and writing skills. Each time you share an article through social media, more people are able to read it which brings more traffic to your blog which ultimately can mean more sales which means more money. Make sense? Starting a blog is a great way to attract readers. It’s easier to grasp their attention with short articles than it is with a 300 page book so therefore writing a short and catchy article can be valuable.

2. Look for paid and free publicity -
There are many ways to gain exposure for your book – some routes are free whereas others can be costly. Paying for Twitter or Facebook ads can be useful if you have a budget for it. If you’re looking for free publicity, then try sending your press release to local magazines and newspaper companies. Also, try email blasts – email the specs of your book to as many people as possible. Why not, it’s free?!

3. Contact libraries and bookstores –
With online shopping and the availability of eBooks, it almost minimizes the need for a public library. That being said, libraries are still beneficial in many ways. Librarians have tons of buying power and the ability to purchase several copies of your book for their readers. Try calling local libraries or visiting major conferences held by the American Library Association for tips on how to get your book noticed. Also, contact indie bookstores as well as Barnes and Noble, Target, Costco, Walmart, etc.

Hope this helps. Stay tuned for part 2!


Taneeka Bourgeois-daSilva is an authorpreneur, teacher, blogger, educational consultant, and writing coach. She wrote the award-winning Broccoli Chronicles and is the CEO of Building Voices and TCD Kids Foundation. She tweets at @taneekabdasilva.

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